Follow the Money: Who Really Profits from the Goldfinch Data Centre Proposal?

Diode Ventures presents itself as a data centre developer. But follow the money, and a different picture emerges.

Who Is Diode, Really?

Diode Ventures is a subsidiary of Black & Veatch — a $5 billion+ engineering firm headquartered in Overland Park, Kansas, that is 100% employee-owned. Diode does not build, own, or operate data centres. In their own words, they are a “land use developer.”

Their business model has three steps:

  1. Buy agricultural land at farm prices
  2. Get it rezoned to Industrial General
  3. Sell it to an end user at a massive markup

This isn’t speculation. In Golden Plains, Missouri, Diode secured rezoning in 2020 — and Meta bought all three zones between 2020 and 2022. Diode’s own FAQ confirms: “Diode’s role is to act as a land use developer to ensure a potential site can offer end users what they need.” No role in operations. No long-term commitment.

The Profit Timeline

Step 1: Diode buys 576 acres at agricultural prices — roughly $2,000–$5,000 per acre in Alberta.

Step 2: Rezoning to Industrial General increases land value by 10 to 50 times.

Step 3: Diode sells to an unnamed end user at industrial land prices.

Here is the critical detail: Diode’s profit is locked in at Step 2 — the moment rezoning is approved. They do not need a single building constructed to make money. They do not need a tenant. They do not need to operate anything. Their incentive is simple: minimize time to approval, maximize the land value uplift, and move on.

Who Profits

The land seller — the current farmer or owner — gets industrial prices for agricultural land. A windfall for one party; a permanent loss for the community.

Diode Ventures — profits from the spread between farm land and industrial land. No ongoing responsibility.

The end user — whoever it is (Diode won’t say) — gets fully rezoned land without doing any of the rezoning work themselves. They can arrive, build, claim tax incentives, and leave.

Construction companies — 1,500–2,000 temporary jobs during the build phase. Then they’re gone.

Black & Veatch — engineering and infrastructure contracts, separate from Diode’s land deal.

Who Takes the Risk

Wheatland County — permanent land use change that cannot be undone. Potential tax abatements that reduce revenue. Infrastructure costs for roads, water, and sewer upgrades.

Neighbouring residents — property value impacts, noise, traffic, and water concerns they will live with for decades.

Infinity Equine — a 25-year-old equine business whose very existence is threatened by adjacent industrial operations. Their livelihood, not a spreadsheet line item.

Alberta ratepayers — grid upgrades don’t come free. Rate impacts will be spread across the provincial system.

Future generations — 576 acres of prime agricultural land permanently removed from food production. Forever.

The Mismatch

This is the heart of the problem: Diode makes money on approval — before a single shovel hits the ground. Residents bear costs for decades, long after Diode has left town.

If no end user materializes after rezoning? Diode still wins — they sell rezoned land at a premium. If the end user leaves after 15 years? Diode has zero obligation. There is no decommissioning bond. No community benefits agreement. No financial alignment between the decision-maker and the people who live with the consequences.

What This Means

The person making the case to Council — Diode — is not the person who will operate the facility. They profit from rezoning regardless of what happens next. The promised jobs, tax revenue, and community benefits all depend on an unnamed end user who has made zero commitments to this community.

If the end user never comes — or comes and leaves — Diode’s profit is already banked.

Follow the money. It leads to a rezoning vote — and out of town.

See the full evidence | Get involved

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